BETWEEN FORKS
Redefining hospitality as a place people choose to belong to
We partner with hotels and hospitality leaders who want more than short-term performance.
We help them build environments where people stay, grow and represent the brand with pride.
Between Forks exists to restore the original meaning of hospitality.
Service rooted in dignity, structure and human standards.
Where employees are not a cost to manage, but the capital that sustains the business.
The reality at ownership level
Food & Beverage is not just a department.
It is one of the clearest mirrors of your hotel’s culture.
It is where service is lived, not explained.
Where standards become visible.
Where leadership, structure and behaviour meet in real time.
At ownership and CEO level, this creates a simple reality.
When Food & Beverage is stable, teams operate with clarity and the brand feels coherent.
When it is not, turnover increases, standards erode and the business absorbs the cost.
Because in hospitality, people do not represent the brand by obligation.
They do so when the environment allows performance to be sustained.
What is truly at stake
In hospitality, instability is not neutral.
It compounds.
Every departure removes operational memory.
Every replacement consumes leadership focus and weakens continuity.
Over time, this creates a hidden cost.
Not only in payroll, but in standards, reputation and decision fatigue.
When teams are constantly rebuilt, consistency becomes impossible.
And when consistency disappears, the brand starts to fragment.
This is not a people issue.
It is a design issue.
How premium standards are sustained today
Between Forks works with owners and executive teams who understand that the rules of work have changed.
We design Food & Beverage systems that honour high standards while responding to how people work today.
Clear expectations. Structured leadership. Operations that create rhythm instead of pressure.
This is how teams stay. This is how knowledge compounds. This is how excellence becomes consistent again.
Food & Beverage becomes reliable. Predictable. Calm.
This is how premium brands protect their promise, their people and their long-term performance.
Built with intention. Designed to last.
How Food & Beverage becomes stable by design
Between Forks designs Food & Beverage operations where stability, performance and human standards coexist.
Not by improvisation. By design.
Our work integrates leadership clarity, cultural alignment and operational discipline to create environments that perform under pressure without burning people out.
The approach is grounded in proven frameworks.
Applied with hospitality-specific expertise and executive judgement. experience and Lean Six Sigma.
HUMAN STRENGTHS THAT GUIDE PERFORMANCE
Gallup-based insights used to align natural talent with role clarity,
improving focus, accountability and day-to-day execution.
CULTURE BUILT
ON HUMAN STANDARDS
Service principles grounded in dignity and professional pride,
translated into consistent behaviour across every outlet.
LEAN OPERATIONS THAT PROTECT
FLOW
Lean Six Sigma applied to reduce friction and stabilise workflows,
making performance repeatable under real operating pressure.
EMPLOYEE EXPERIENCE IN F&B, BY DESIGN
Clear structures and operating rhythms that support consistency,
protecting performance, continuity and long-term team stability.
What changes in your Food and Beverage
Employee Experience Full Programme™ for Food & Beverage is built to deliver strong, visible change.
It blends Gallup strengths, Jacob Morgan’s employee experience design and Lean Six Sigma practice so you feel measurable impact in three dimensions: your people, your guests and your numbers.
When strengths, human design and Lean operations work together, Food & Beverage stops being fragile and becomes a confident engine of profit, pride and hospitality.
For hotels that lead with purpose.
Between Forks™ partners with leaders who believe hospitality can be both human and high-performing.
You already have standards, systems and ambition, now you want your teams to feel the same clarity and pride that guests feel in your service.
Hotel Owners & General Managers
You seek calm, alignment and consistent results in your Food & Beverage a department that feels proud, stable and alive.
F&B Directors & Department Heads
You want tools, not theory.
Ways to lead with clarity, protect your people and sustain excellence every day.
Corporate Teams & Hotel Groups
You aim to unify culture across properties, alignment and consistent results in your F&B to make excellence human service, repeatable and real.
The moment Food & Beverage starts to feel different
Something subtle happens when a team moves from survival to purpose.
The pressure is still there, but the energy changes. People look up, connect, and start serving from a different place.
Service stops being a task.
It becomes care.
Leadership stops being control.
It becomes guidance.
Operations stop being noise.
They become rhythm.
Work stops draining energy.
It starts giving it back.
About US
Behind Between Forks™ is me, Verónica Sánchez Martín
I’ve spent over twenty-five years working in hospitality, from elBulli to some of the world’s best hotels.
I’ve opened almost every door in a hotel: reception, housekeeping, events, reservations.
But where I feel most at home — like a fish in water — is in Food & Beverage.
That’s where I learned that real excellence isn’t technical, it’s human.
I created Between Forks™ to help hotels build F&B teams that feel valued, proud and capable of delivering service that truly works.
Let’s talk about your Food & Beverage
If you want your Food & Beverage department to feel alive, aligned and calm,
where excellence is a natural result of how people work together, this is the moment to begin.
Because hospitality becomes extraordinary when the people who serve feel human again
@Between_Forks
A letter for those who lead with heart
Each week, we share reflections on human leadership, culture and the future of hospitality, written for people who want calm clarity in a fast world.
No noise. No sales. Just truth, service and perspective.