BETWEEN FORKS

Occupancy can rise.
Revenue can grow.
And EBITDA can still erode.

In hospitality, instability rarely appears as crisis.
It accumulates through unmanaged operational variability.

Between Forks redesigns the internal architecture of YOUR hotel operations to protect margin, stabilise labour cost and restore structural control.

For CEOs, CFOs and ownership teams operating where F&B materially shapes profitability.

Across F&B-intensive hotel assets, a familiar pattern emerges:

Occupancy growth.
Revenue expansion.
Rising labour volatility.
Hidden overtime normalisation.
Management overload.

Margin erosion begins before the P&L signals distress.

Hospitality has spent decades perfecting the external experience

Hospitality has spent decades perfecting the external experience

Lobby
design

Service
rituals

Brand storytelling

Guest journey optimisation

At the same time, the internal operating system was left to evolve by inertia.

    • Roles expanded without redesign.
    • Shifts built on habit instead of demand curves.
    • Middle management absorbing structural gaps.
    • Technology layered without integration.

    The consequences are structural

    • Turnover becomes “industry standard”
    • Overtime becomes cultural
    • Variability between shifts becomes normal
    • Engagement becomes a survey metric instead of a structural outcome

    This is not a labour issue.
    It is a structural margin design failure.

    In hospitality assets, margin consistency is not driven by occupancy alone. It is determined by structural design across three interdependent layers.

    Verónica hugging another member of HLC

    Organisational & Talent Architecture

    • Undefined ownership. Role expansion without redesign
    • Middle management absorbing structural gaps
    • Psychological misalignment between capability and operational load
    Flow Engineering & Operational Infrastructure

    • Shifts designed from historical habit instead of demand curves
    • Capacity imbalance across peak and off-peak periods
    • FOH–BOH micro-friction embedded in physical layout
    • Accumulated Muda, Mura, Muri within service flow

    System Integration & Control Discipline

    • Fragmented PMS–POS–Stock ecosystems.
    • Limited linkage between operational data and financial reporting.
    • CapEx decisions disconnected from flow efficiency.
    • Overtime and error cost hidden inside reporting averages.

    Asset stability is not a cultural initiative
    It is an engineering outcome

    Service standards no longer sustain themselves.
    Consistency depends increasingly on individual effort rather than system design.

    Authority of the operating standard weakens when performance relies on personality instead of structure.

    Leadership load expands invisibly.
    Middle management compensates for variability the system fails to absorb.

    Creativity is expected at property level,
    while structural rigidity restricts meaningful adaptation.

    The operation continues to run.
    Its self-stabilising capacity declines.

    Margin pressure is rarely immediate.
    It compounds through unmanaged variability.

    When structural variability is reduced:

    • Overtime volatility contracts
    • Labour cost variance stabilises across shifts
    • Revenue per employee gains predictability
    • Leadership compensation effort declines
    • Standards sustain without constant reinforcement

    Lean flow discipline removes Muda, Mura, Muri from service architecture.
    Six Sigma control restores statistical visibility across critical operating variables.

    Stability is not cultural
    It is the outcome of structural control

    Hotel instability is rarely caused by a single failure.

    It emerges from structural misalignment across:

    Human architecture

    Operational
    flow

    Financial
    visibility

    Control
    discipline

    Correction cannot operate from a single perspective.

    Behavioural architecture defines the environment

    Flow
    engineering reduces variability

    Statistical control
    restores operating clarity

    Asset data determines structural decisions

    No generic benchmarks.
    No cultural workshops.
    No advisory decks.

    Intervention is built exclusively on the hotel’s own operating and financial data.

    Stability is not the result of isolated initiatives.
    It is the outcome of integrated structural control.

    Correction does not begin with initiatives.
    It begins with structural clarity.

    Operating variables are mapped across F&B flow, labour structure and financial linkage.
    Variability is quantified using the asset’s own operational data.
    Structural drift is identified within ownership, control and capacity layers.

    Redesign is aligned to measurable operating thresholds.
    Implementation occurs inside the existing operating system.

    No transformation theatre.
    No parallel cultural programmes.

    Intervention operates within the asset.
    Not around it.

    Structural correction is designed for

    • F&B-intensive hotel assets where margin volatility materially affects EBITDA performance
    • CEOs and CFOs requiring statistical visibility beyond aggregated reporting
    • Ownership structures seeking operating coherence, not cultural programmes
    • Leadership teams prepared to align execution with quantitative thresholds

    This is not advisory support.
    It is structural operating redesign.

    Margin instability rarely appears as crisis.
    It accumulates quietly through unmanaged variability.

    Structural clarity precedes stability.

    Performance does not require pressure.
    It requires coherence.

    Hospitality was never designed to operate on exhaustion.
    Structure protects people.
    Protected people protect margin.

    Begin a Structural Review.

    Between Forks™ was founded by Verónica Sánchez Martín.

    Her career developed inside operationally complex hotel environments where F&B performance materially influenced overall asset results.

    Responsibility across full hotel structures, with direct exposure to labour volatility, service variability and cost discipline at operating level.

    Professional formation shaped in settings where standards were enforced through structure, not supervision.

    Between Forks™ was created to address structural instability in F&B margin systems through integrated behavioural design, flow engineering and statistical control.

    Verónica Sánchez talking